BRANDING AND MESSAGING

Your brand and messaging is most often the first thing that anyone will encounter from your organization. Creating a unique and holistic brand can help ensure that you are connecting with donors and your organization’s target audience.

The 5 Second Test

If given just 5 seconds to look at your site or social media page, would a new visitor be able to answer the following questions:

  1. What does your organization do?

  2. Why would I want to be involved or donate to your organization?

  3. How do I donate/volunteer? 

If your website and social media pages fail this test, you're missing out on valuable engagement from your ideal audiences and possibly donations and volunteers. 

Let us help you develop messaging and a brand that inspires loyalty, delivers your message, builds credibility and connects people emotionally to your cause.